It is my
sincere pleasure to make you aware of a very important multi-client
study being launched by Informa Economics, Inc. regarding the myriad
factors that are redefining today's global agriculture and food
sectors. This study is a companion study to one performed by our
company in the mid 1990’s assessing the forces then driving the global
and North American sector toward “boom or bust.” That comprehensive
study was the single most subscribed multi-client study in our firm’s
history. It served formally and formidably to set the stage for 5, 10
and 15 years of strategic planning for study participants.
Today, a new structure of economic
interrelationships, geopolitical influences and social factors are
imposing enormous, fast-moving fundamental changes on agriculture around
the globe. Once again, the question for the future is "boom or bust"
and the need to reassess the strategic environment for all firms,
policymakers and institutions in our industry has never been greater.
The 2006 study will once again assess and evaluate the complex and
integrated forces that are continuing to alter the way our industry
behaves and performs. It will ultimately provide ideas and direction
for effective, forward-looking strategies.
We have developed a most comprehensive
prospectus for the study (please read the pdf document below), so I will
not reiterate the “substance” of Informa’s logic, analytic concepts and
justification for your organization’s participation in the study in this
cover letter. Nonetheless, I hope you will take the time to read our
proposal and to join us in this “foundational” research and strategic
planning exercise. I am, of course, available to answer any questions
you may have about the study. Thank you for your time and attention and
I extend best personal regards.
Sincerely,
Bruce Scherr
Chief Executive Officer
Chairman of the Board
bruce.scherr@informaecon.com
